So how do you keep your bike looking great and still get in all the riding time you can? Joe Coviello, a lifelong motorcyclist, couldn’t find an answer. That was 1992, and Joe was two years out of college when he teamed up with Blue Coral®, the world’s largest car wax and polish maker to solve the problem. For 8 years, Joe ran the day-to-day operations, selling care products out of the back of his car, promoting the product line to every dealer in America, with the primary focus on the hometown Cleveland market.
In 1993, Joe made the rounds of the motorcycle show circuit, promoting the four products in the line. He set up booths at Daytona, Sturgis, Myrtle Beach, Laconia, Americade, Laughlin, Easyrider Rodeo's, the J & P Cycle events, and countless other rallies across the country. Joe was on the road showing riders the Bike Brite difference 30+ weeks out of the year. Joe believed if enough Riders were asking for Bike Brite Products, and dealers were stocking it, a major distributor would pick up the line for worldwide sales. By 1995 Joe’s grass roots campaign paid off. Bike Brite made its first distributor sale to the world’s largest aftermarket parts and accessory distributors: Drag Specialties®, Parts Unlimited® and Custom Chrome®. Soon after, Harley-Davidson, Inc. picked up the Blue Buster Kits, selling them worldwide. By 1996, the business had grown that Joe had to hire a crew to take charge of the rally schedule so he could focus on day-to-day operations.
In 1998, Blue Coral® announced it was being sold to Quaker State® and most likely would be moving operations to Texas from Bike Brite’s hometown Cleveland. Blue Coral also began breaking up its divisions and, in fact, was later sold to Pennzoil®. Joe had been committed to Bike Brite and its customers for too long to let it "ride into the sunset." He knew he had unique products riders wanted, and he believed he could bring them even more. So Joe and a group of investors purchased the Bike Brite division and four product formulations from Blue Coral®. He moved the operations out of Blue Coral, and kept working towards his dream. Today, Bike Brite makes more than 23 different products. Bike Brite products have been used on four continents, including North America, Europe, Australia and South and Central America. Bike Brite is sold by five major distributors and an estimated 12,000 dealers and bike shops and 12 major online retailers. "I’ll never forget where it all started," says Joe. "Talking to riders at bike rallies helped me develop the products they needed and wanted." Today, you can still see Joe at several major motorcycle expositions and distributor expos a year. While busy operations have made the 30-week bike rally circuit a thing of the past, Joe doesn’t rule out future road trips. "I’d love to just show up and start giving away products to the riders that helped support Bike Brite over the years." says Joe.
"Bike Brite research the finishes and materials used on today’s motorcycles," says Joe, "And riders ourselves, which makes us road grime experts, I guess. That’s how Bike Brite been able to formulate products that are easy to use, work fast and deliver show-quality results every time." Plus, you know Bike Brite® products are safe. Bike Brite invest in ingredients that are non-corrosive, pH balanced, non-acidic, VOC compliant and often biodegradable. Bike Brite do much of own testing at his own facility and often use third party labs to help support research and development. Bike Brite spend a lot of money on R & D before a product is placed in the market. Bike Brite have developed some really unusual formulas that are not "me too" products. They are strictly formulated for motorcycles in mind and complete a particular task for cleaning and protecting a motorcycle.
Nobody has time for products that don’t work. You can pay more, but you won’t get more quality than Bike Brite® in price and performance. That’s a promise.