The leader in innovation, design and development of aftermarket dirt bike and ATV high-performance cam shafts, Hot Cams’ slogan — “unleash the power within” — says it all.
The three most important words in C&L Companies’ mission statement also serve as the driving philosophy of the company – Identify, Develop, Deliver. These three simple words succinctly explain what has made company successful.
Identify In the early 1990s, C&L Companies owner, Curt Leaverton realized that he was not the only dirt bike enthusiast in need of replacement connecting rods for his dirt bike. As a result he began marketing about a half dozen models of replacement rods under the name of Hot Rods. Continually identifying the needs of dirt bike and ATV enthusiasts is the key to what keeps C&L Companies a leader in its markets. Identifying those needs is much easier when you have a staff of enthusiasts who understand what riding dirt bikes and ATVs is all about.
C&L Companies has a formalized process of identifying marketplace needs that include updates to current products as well as introducing new products.
The updating process is usually performed during the late summer when the OE manufactures begin releasing their parts fiche. Research determines what current products will update to the new model year. If the new model needs a completely new updated part – C&L develops it.
Discussions regarding new products begin the first week of March. Using information gathered from the customer service department and tradeshows, future product ideas are presented and voted upon.
Develop Once approved, C&L Companies invests in the appropriate amount of research and development to ensure a quality finished product. All products are designed by a staff of professionals using state of the art development tools along with highly documented design procedures developed throughout the history of the company. Developing innovative products is just as important to the success of C&L as developing outstanding working relationships with the distributors who bring these products to the marketplace.
Deliver Great products are nothing without exemplary customer service to back them up. C&L Companies is committed to providing customers with a level of personal service unmatched in the industry. Simply stated, C&L delivers. C&L delivers product in a timely manner to distributors worldwide who in turn ship to their dealer networks. C&L delivers accurate information to customers via Web sites and specially-trained customer service representatives. C&L delivers support to the dirt bike and ATV community by sponsoring events that promote the sport.
A dirt bike or ATV rider will not put his weekend on hold waiting for a part! There is no such thing as a backorder in the powersports industry. C&L Companies has made significant investments in its IT infrastructure to support the delivery process. The investment in IT has also paid off by providing complete network architecture, including advanced security and wireless (wifi) access throughout C&L’s facilities. As a result, business critical applications are tightly integrated with accounting, purchasing, shipping, forecasting, and collaboration portals providing the information necessary to ensure product when customers demand it.
In everything C&L does, the staffs of Hot Rods, Pivot Works, Hot Cams, Cylinder Works, Vertex USA, Bearing Connections, Wrench Rabbit, and Fuel Star are committed to delivering the best products and most responsive service to the customers who make the company what it is today – a leader.