This is not just a slogan to the brand. Over the past 25 years, the brand has dedicated to providing the best in its products. This includes ODI’s proprietary compounds, which have been extensively researched and tested by top athletes around the world to ensure that they provide the highest level of comfort and longevity possible. The brand is also the innovator of the Lock-On Grip system, which innovated the way in which grips are installed and secured to the handlebars, and still remains the worldwide standard for grips. This is also the reason that ODI has chosen to continue making its products exclusively in the USA in its own facility.